What is The Heart Truth Fashion Show?

The Heart Truth Fashion Show is the signature event of the Heart and Stroke FoundationTM’s The Heart Truth campaign.

The annual fashion show shines the spotlight on the issue of women’s heart health, and helps spread the lifesaving message that while heart disease and stroke is a leading cause of death for women in Canada,i they can reduce their risks for heart disease and stroke by as much as 80 per centii by making healthy lifestyle changes.

The Heart Truth Fashion Show features Canadian celebrities from the worlds of sports, television, film and media, modeling one-of-a-kind creations by top Canadian fashion designers. This year, celebrities will share the spotlight with three winners of The Heart Truth’s Model of Health program, women aged 70–90+ who exemplify living well into their senior years as a result of making heart healthy choices throughout their lives.

Survivors of heart disease and stroke will also be walking the runway, sharing their personal stories that highlight the need for women to make their own heart health a priority.

Who is participating in The Heart Truth Fashion Show?

Original red dresses are being designed by Canadian fashion designers including:
Ashtiani, Stephan Caras, Farley Chatto, Ines Di Santo, Freda’s, Thien Le, Whitney Linen, Lushyne, Ross Mayer, MOMO, Christopher Paunil Designs, Pink Tartan, Something Blue and TOMÉ. All designers are generously donating their artistic vision, time, materials and labour to create the dresses.

Modeling in The Heart Truth Fashion Show are Canadian women from television, film, music, the arts, sport and media, Models of Health and heart disease and stroke survivors, including:

  • Margaret Abbott-Brown, Model of Health
  • Cheryl Bernard, Olympic Silver Medallist
  • Liona Boyd, singer/songrwriter and guitarist
  • Erica Ehm,Publisher, YummyMummyClub.ca
  • Claire MacDonnell, Model of Health
  • Kristin Lehman, Actress, Motive and The Killing
  • Suhana Meharchand, Host, CBC News Network
  • Traci Melchor, Reporter, CTV’s ETALK
  • Melanie Nicholls-King, Actress, Global’s Rookie Blue and The Wire
  • Heather Nutt-Christensen, Stroke survivor
  • Sandra Rinomato, Host HGTV
  • Janet Parr, heart disease survivor
  • Jaime Salé, World Champion and Olympic Gold Medallist, Pair Skating;
  • Sonja Smits, Actor/Founder – Closson Chase Vineyards;
  • Stacey Tookey, 3 x Emmy Nominated Choreographer for “So You Think You Can Dance” U.S. & Canada
  • Jennifer Valentyne, LiveEye Host of City’s Breakfast Television;
  • Gladys Wenger, Model of Health
  • Haylen Wickenheiser, Women’s National Ice Hockey Team Captain and Four-Time Olympic Medallist; and
  • Nanette Workman, Rock and Blues Singer

All models are generously donating their time to raise awareness of women’s heart health.

When is The Heart Truth Fashion Show taking place?

The Red Dress symbol springs to life on the runway at the sixth annual Heart Truth
Fashion Show on Thursday, March 21 at 9 p.m., closing out the evening at Toronto’s World MasterCard® Fashion Week at David Pecaut Square.

What’s next for the red dresses featured in the fashion show?

The Heart and Stroke Foundation is asking designers to donate or loan their dresses to The Heart Truth campaign, to be used to continue raising awareness of The Heart Truth and its symbol, the Red Dress, through ongoing displays of the designer originals.

What are the origins of The Heart Truth Fashion Show?

The Heart Truth Fashion Show is modeled after the very successful Red Dress Collection Fashion Show, which has taken place every year since 2002 at New York Fashion Week.

The Heart and Stroke Foundation is proud to partner with the Canadian fashion industry to raise awareness about women and heart disease, and deliver the lifesaving message of The Heart Truth to Canadians through the powerful Red Dress symbol.

Who is behind The Heart Truth Fashion Show?

The Heart Truth Fashion Show is the signature event of The Heart Truth campaign, launched by The Heart and Stroke Foundation. The Heart Truth campaign gratefully acknowledges the support of founding sponsor, Becel, and contributing sponsors
Chatelaine, Post Shredded Wheat and Health Check™, without whom the program would not be possible.

What is The Heart Truth campaign?

The Heart Truth is a national public health education campaign to raise awareness that heart disease and stroke is a leading cause of death for women in Canada. Heart disease is not a “man’s disease”: women are more likely than men to die of a heart attack or stroke.

The Heart and Stroke Foundation’s The Heart Truth campaign calls on women to put their own health first by assessing their risk for heart disease and stroke, talking to their doctor, and making heart healthy lifestyle changes in order to enjoy a long and healthy life with their loved ones.. For more information check out thehearttruth.ca, find community support at Facebook.com/TheHeartTruth, get heart healthy lifestyle tips from twitter.com/thehearttruthca and healthy lifestyle inspiration from pinterest.com/thehearttruth.ca

How does the Red Dress symbol fit into The Heart Truth campaign?

The Red Dress is the official symbol of The Heart Truth campaign. It represents women’s courage, passion and their power for change as they share the truth with others and raise awareness about the importance of heart health.

Canadians can show their support for The Heart Truth campaign by purchasing and wearing a Red Dress pin, available at local Heart and Stroke Foundation offices. One hundred per cent of all proceeds will be reinvested into women and heart disease initiatives.

About The Heart and Stroke Foundation

The Heart and Stroke Foundation (www.heartandstroke.ca), a volunteer-based health charity, leads in eliminating heart disease and stroke and reducing their impact through the advancement of research and its application, the promotion of healthy living, and advocacy. Its vision is ‘Healthy lives free of heart disease and stroke. Together we will make it happen.’


i Statistics Canada. Mortality Summary List of Causes, 2009. Ottawa, June 2012.
ii Johnson PA, Manson JE. How to make sure the beat goes on protecting a woman’s heart. Circulation 2005; 111:e28-33.