Jessi Cruickshank wearing Adrian Wu
Model: Jessi Cruickshank
Jessi Cruickshank became a household name as the host of MTV’s international smash hit The Hills After Show. The show quickly became a cult phenomenon, nominated for three Gemini Awards, syndicated in over 10 countries and generating record-breaking ratings in Canada and the US.
Jessi’s self-deprecating humour, irreverent interview style and eclectic flair for fashion quickly made her a fan-favourite and she has since hosted the MTV Movie Awards Pre-Show, made guest appearances on E!’s The Soup, Degrassi, Fashion Television, NBC News and was hand-picked from journalists across the country to cover the Vancouver 2010 Olympic Games as the co-host of Olympic Morning on CTV.
Jessi’s ability to connect to her audience has also allowed her to tackle global issues in a refreshingly relatable way. As an ambassador for Free the Children, Jessi traveled to India for the acclaimed documentary MTV Presents: Jessi in India, where she encountered the issues of child labour, hunger and poverty first hand. The following year, she produced the much-anticipated follow-up MTV Presents: Jessi in Kenya that documented her experiences living in a mud hut for 10 days with a traditional Massai family. Jessi’s social activism and down to earth charm has made her a role model to young viewers and a renowned keynote speaker.
Jessi has recently re-located to Los Angeles to Host and Executive Produce The Untitled Jessi Cruickshank Project with the creator and executive producer of The Oprah Winfrey Show and can be seen as the LA correspondent on the entertainment show, eTalk.
Designer: Adrian Wu
Adrian Wu is one of the youngest designers to hit the Canadian design scene in years. Adrian taught himself to sew and launched his career at age 18 during Vancouver Fashion Week. He was accepted into the coveted Instituto Marangoni, school of Fashion in London England as one of only 20 chosen applicants, but deferred the opportunity to instead start his own fashion design business in late 2010. In the same year, Adrian was also published in a book called Style Diaries sold internationally. Since then he has swiftly made himself the most talked about designer being covered by almost every news publication and television station in Canada.
Adrian is best known for using fashion as a medium for the fine arts, always attaching a meaning or an idea to his work and considers himself very much a contemporary artist. Adrian continues to proudly develop his company in Canada and is regularly covered by FLARE. As for collaborations, he has worked with Canadian Celebrities like Juno award winner Keshia Chante and has also had his first corporate collaboration with Allan Candy, where he was commissioned to make a collection of dresses out of their candy wrappers. He recently signed with Perrier as an Official Influencer of 2012.
Quoted as being ahead of his time, Adrian advocates his passion for history through his work. Citing the minds of Freud, Plato, and Socrates to the works of McQueen, Chanel, and Westwood, he looks to bridge the gaps between philosophy, fashion, and the fine arts. He has already produced ten collections in his two years of being in the industry so there is no telling what he will come up with next.